Core Camo Hat Giveaway Official Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

These Official Rules govern the NOBAD Core Camo Hat Giveaway (the “Promotion”). By entering, you agree to these Official Rules.

1. Sponsor

The Promotion is sponsored by THG Media Inc., operating as NOBAD, Manitoba, Canada (“Sponsor”). Questions may be sent to contact@nobad.store.

2. Entry period

The Promotion begins September 21, 2026 at 9:00 a.m. Central Time and ends September 28, 2026 at 10:00 p.m. Central Time (“Entry Period”). Central Time is UTC−5 on those dates. Sponsor’s systems are the official timekeeping devices.

3. Eligibility

The Promotion is open only to legal residents of Canada and the 50 United States and District of Columbia who are at least 18 years old and at least the age of majority in their province, territory, or state of residence when they enter. Residents of U.S. territories are not eligible. Employees, officers, directors, representatives, and agents of Sponsor and members of their immediate households are not eligible. Void where prohibited.

4. How to enter

During the Entry Period:

  1. Comment CAMO on an eligible NOBAD Camo Giveaway Trial Reel on Instagram.
  2. Open the automated direct message and tap ENTER ME.
  3. Complete the assigned entry path by providing a valid email address and the requested eligibility information, either inside Instagram direct messages or on nobad.store/pages/camo-giveaway.

The Instagram comment starts the entry process but does not complete an entry. One entry per person for the entire Promotion, regardless of the number of eligible Reels commented on. Duplicate, incomplete, automated, false, or otherwise ineligible entries may be disqualified. No purchase, marketing-email consent, or marketing-text consent is required to enter or win.

5. Prize

One winner will receive one NOBAD Core Hat | Camo. Approximate retail value: US$36. The prize is non-transferable, has no cash alternative, and may not be substituted except that Sponsor may substitute a prize of equal or greater value if the advertised prize becomes unavailable. Sponsor will pay standard prize shipping to an eligible address in Canada or the United States.

6. Odds and winner selection

The odds of winning depend on the number of eligible entries received. After the Entry Period closes, Sponsor will freeze the eligible-entry list and select one potential winner by a documented random draw. The draw will take place by September 30, 2026 at 10:00 p.m. Central Time.

7. Winner verification

Sponsor will contact the potential winner using the email address or Instagram account associated with the entry. The potential winner must respond within 48 hours, provide reasonable proof of eligibility, and complete any required release or declaration. A Canadian potential winner must correctly answer, without assistance, a time-limited mathematical skill-testing question before being confirmed. If the potential winner is ineligible, cannot be contacted, does not respond in time, fails verification, or answers the skill-testing question incorrectly, the prize may be forfeited and Sponsor may draw an alternate. The prize will be shipped within approximately 30 days after the winner is confirmed.

8. Non-winner promotional store credit

After the winner process begins, each identified eligible non-winner will be issued one US$5 promotional NOBAD store credit to the Shopify customer account associated with the email used to enter. The credit is not a prize and does not affect the odds of winning. It has no cash value, is non-transferable, and is limited to one credit per person.

The credit expires at 11:59 p.m. Central Time on the seventh calendar day after it is issued, except where an expiry is prohibited by applicable law, in which case the legally required treatment will apply. The issuance message will state the exact deadline. The credit is issued in U.S. dollars, can be used only when signed into the matching NOBAD customer account at an eligible U.S.-dollar checkout, and may be applied with the applicable free-shipping treatment shown at checkout. Store-credit use is subject to item availability and the checkout terms displayed at nobad.store. Any taxes, duties, or charges not covered by the credit or free-shipping treatment remain the customer’s responsibility.

9. Privacy and communications

Sponsor will use entry information to administer the Promotion, validate entries, contact the potential winner, issue the non-winner credit, prevent duplicate entries, and measure the Promotion. See the NOBAD Privacy Policy. Optional consent to ongoing email or SMS marketing is separate from entry and does not affect eligibility or odds. Entrants may still receive administration messages reasonably necessary to operate the Promotion through the contact method disclosed at entry.

10. General conditions

Sponsor may disqualify any person who tampers with the entry process, submits fraudulent or automated entries, interferes with operation of the Promotion, or violates these Official Rules. If fraud, technical failure, platform interruption, or another event outside Sponsor’s reasonable control affects the integrity of the Promotion, Sponsor may suspend, modify, or terminate it and, where practical, award the prize from eligible entries received before the affected event. Sponsor is not responsible for late, lost, misdirected, incomplete, corrupted, or undeliverable entries or messages, or for platform, network, device, or service-provider failures.

11. Release and Instagram disclosure

To the fullest extent permitted by law, entrants release Sponsor and its affiliates, officers, directors, employees, representatives, and agents from claims arising from participation in the Promotion or acceptance or use of the prize, except where such a release is prohibited. This Promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta. By entering, each entrant releases Instagram from responsibility for the Promotion to the fullest extent permitted by law.

12. Governing law

The Promotion is subject to applicable federal, provincial, territorial, state, and local laws. Subject to any mandatory consumer-protection rights, these Official Rules are governed by the laws of Manitoba and the federal laws of Canada applicable there.

Version 1.0 — posted September 20, 2026.